Drive opening-day traffic with retail grand opening postcards
The shoppers who live and work near your new store are your future regulars, and a postcard gets them through the door on opening weekend.
Trusted by businesses and franchise owners nationwide
The Challenge
Why new stores open quiet
A great shop means nothing if the neighborhood walks right past it.
Locals don't know you opened
A new storefront blends into the streetscape, and nearby shoppers keep visiting their usual stores until something pulls them in.
Social posts miss your neighborhood
With no following on day one, your announcement posts never reach the shoppers who actually live nearby.
Foot traffic makes or breaks launch
A busy opening weekend builds buzz and word of mouth, while an empty debut is hard to recover from.
No reason to visit right now
Without an opening offer, curious shoppers say 'I'll stop by sometime' and then simply never do.
The Playbook
Bring the neighborhood to your door
A physical invitation reaches every nearby home before you open.
Mail an eye-catching grand-opening postcard to homes and workplaces around your store with your opening date, hours, and an opening-weekend offer. We handle printing and postage so a beautiful card lands before you open, driving the foot traffic that makes launch weekend a success. A follow-up drop converts the shoppers who meant to visit but got busy.
Platform Features
Everything You Need to Run the Campaign
Design, upload your list, and mail postcards to the right audience — all from one platform.
Drag & Drop Designer
Create professional postcards in minutes with our free online designer and ready-made templates.
Easy List Upload
Upload your mailing list as a CSV or connect your CRM. Reach past customers and new prospects alike.
All-In Pricing
One flat price per card includes professional printing, postage, and USPS delivery. No hidden fees.
Delivery Tracking
Follow every postcard through the USPS network so you know exactly when it lands in the mailbox.
Automated Campaigns
Trigger postcards automatically through Zapier or our API — welcome cards, reminders, and win-backs.
Response Tracking
Measure results with unique QR codes and promo codes to see exactly how many customers each mailing drives.
Higher Response Rate
Compared to email marketing
Starting Price
All-in per postcard
Mail Gets Read
Nearly everyone checks their mail
Campaign Playbook
Your Grand Opening Playbook
Six moves to open your store to a crowd.
Save-the-date drop
Mail nearby homes a week out with your opening date and a peek at what you sell.
Opening-weekend offer
Include a launch discount or free gift with purchase to give locals a reason to come now.
Neighborhood saturation
Blanket the surrounding blocks so your opening becomes the talk of the neighborhood.
Nearby-workplace push
Target local offices so weekday workers stop in on lunch breaks and after work.
Follow-up conversion card
Mail the area again a couple weeks later to convert shoppers who missed the opening.
Bring-a-friend perk
Add a group offer so first-time shoppers arrive with friends and spend more.
Open your doors to a neighborhood crowd.
Launch your first campaign in minutes. No minimums, no subscriptions.
Frequently Asked Questions
Common questions about running this campaign.
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Send the first drop about a week before opening so the date is fresh, then a follow-up a couple weeks later to catch stragglers.
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Focus on homes and workplaces within a short distance, since local shoppers become your repeat foot traffic.
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A launch-weekend discount or a free gift with purchase gives shoppers an immediate reason to visit before the buzz fades.
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Yes. Use the free designer to feature your best products so the card conveys exactly what shoppers will find inside.
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Plan a couple of weeks so your design and list are ready and cards land in mailboxes before opening day.
Explore More
Direct Mail by Guides
See how other guides use postcards to grow.