Recurring Service Playbook

Lock in recurring service with seasonal lawn care reminders

Lawn care lives and dies on the treatment calendar, and a well-timed postcard renews contracts and books the next application before your competitor's flyer arrives.

Printing & postage included
No minimums or contracts
Set up in minutes

Trusted by businesses and franchise owners nationwide

RE/MAX
TruGreen
Fish Window Cleaning
Extra Space Storage

The Challenge

Why lawn accounts churn

Recurring revenue only holds if customers renew each season.

Customers cancel after winter

Accounts lapse over the off-season, and each spring you scramble to re-sign customers you should have kept all along.

Timing the next treatment is everything

Miss the window for a fertilization or weed-control round and the customer books whoever reminded them first.

One-time mow jobs never recur

Homeowners who tried you once forget to rebook, so you keep replacing customers instead of retaining them.

Neighbors don't know you're already there

You service one house on a block but the neighbors have no idea, so you miss easy route-density wins.

The Playbook

Keep the treatment calendar full

Timed reminders renew contracts and trigger the next application automatically.

Mail customers a reminder ahead of each treatment round so they renew and prepay before the season starts, and drop the neighbors of every account you service to build route density. We print and mail on a schedule, so your spring pre-pay, summer grub-control, and fall aeration reminders go out without you tracking a calendar. Recurring, dense routes mean higher revenue per mile driven.

Platform Features

Everything You Need to Run the Campaign

Design, upload your list, and mail postcards to the right audience — all from one platform.

Drag & Drop Designer

Create professional postcards in minutes with our free online designer and ready-made templates.

Easy List Upload

Upload your mailing list as a CSV or connect your CRM. Reach past customers and new prospects alike.

All-In Pricing

One flat price per card includes professional printing, postage, and USPS delivery. No hidden fees.

Delivery Tracking

Follow every postcard through the USPS network so you know exactly when it lands in the mailbox.

Automated Campaigns

Trigger postcards automatically through Zapier or our API — welcome cards, reminders, and win-backs.

Response Tracking

Measure results with unique QR codes and promo codes to see exactly how many customers each mailing drives.

5-9x

Higher Response Rate

Compared to email marketing

$0.99

Starting Price

All-in per postcard

90%

Mail Gets Read

Nearly everyone checks their mail

Campaign Playbook

Your Recurring Service Playbook

Six ways to keep lawns and revenue growing.

Spring renewal drop

Mail last year's customers a pre-pay renewal offer before the season starts to lock in the whole year.

Treatment-round reminder

Send a card ahead of each application so customers approve the next round right on schedule.

Neighbor route density

Mail the neighbors of every account you already service to add stops without extra drive time.

Prepay season discount

Offer a discount for paying the full season up front to secure revenue and reduce mid-season cancellations.

Aeration and seeding push

Time a fall card for aeration and overseeding when homeowners are thinking about next year's lawn.

Refer-a-neighbor

Reward customers who bring on a neighbor, tightening your route and growing recurring accounts at once.

Keep your routes full every season.

Launch your first campaign in minutes. No minimums, no subscriptions.

Frequently Asked Questions

Common questions about running this campaign.

Mail a couple of weeks before each treatment round so customers renew or approve the next application before the ideal window closes.

Yes. Schedule your renewal, treatment, and aeration cards to repeat each season so nothing slips through the cracks.

Mail the neighbors of homes you already service so new customers cluster on the same streets and cut your drive time.

A prepay-the-season discount locks customers in early and dramatically lowers spring cancellations.

No minimums, so mail a single route or your entire customer base at the same flat per-card price with postage included.