Grow Your Wellness Brand with Direct Mail
Reach health-conscious customers with tangible postcards that drive replenishment orders, cross-sells, and subscription reactivations. Cut through inbox noise with physical touchpoints.
Trusted by businesses and franchise owners nationwide
Sound Familiar?
The Wellness Brand Growth Ceiling
Email open rates are declining, CAC keeps climbing, and your best customers quietly churn. You need a channel that actually gets seen.
Email Fatigue Is Real
Your replenishment reminders and cross-sell sequences land in promotions tabs or spam. Open rates under 15% mean most customers never see your message.
Subscription Churn Is Silent
Customers cancel subscriptions without warning. By the time you notice, they've moved on to a competitor's product and your win-back emails go unread.
Paid Ads Only Reach New Prospects
Facebook and Google are great for acquisition but terrible for retention. You're spending to acquire customers who never reorder.
One-Time Buyers Stay One-Time
Most supplement and wellness buyers purchase once and disappear. Converting them to repeat buyers requires a channel they can't ignore.
The Solution
Physical Mail for Digital Wellness Brands
Direct mail reaches customers at home with a tangible touchpoint that drives action — whether it's reordering, reactivating a subscription, or trying a new product line.
Health and wellness is personal. When a customer receives a beautifully designed postcard reminding them it's time to restock their favorite supplement — or introducing a complementary product — it feels like a thoughtful nudge, not another ad. Direct mail response rates are 5-9x higher than email, making it the most effective channel for driving repeat purchases and recovering churned subscribers.
Platform Features
Everything You Need to Mail Smarter
Upload your customer data, design stunning postcards, and automate lifecycle campaigns — all from one platform.
Triggered Lifecycle Mailings
Automatically send replenishment reminders, win-back postcards, or cross-sell offers via Zapier or API when customer events fire.
Customer List Upload
Upload your Shopify, Klaviyo, or CRM customer list. Segment by purchase history, subscription status, or lifetime value.
Brand-Forward Templates
Design postcards that match your brand's look and feel. Drag-and-drop editor with full-bleed printing on premium card stock.
Delivery Tracking
Track every postcard through the USPS network. Know exactly when your reactivation or cross-sell mailers arrive.
Conversion Attribution
Add unique QR codes and promo codes on each postcard to track exactly which orders came from your direct mail campaigns.
No Minimums
Send 50 win-back postcards or 50,000 replenishment reminders. No order minimums, no contracts, no commitment.
Higher Response Rate
Compared to email marketing campaigns
Reorder Lift
Typical increase in replenishment orders
Optimal Send Window
Before a customer's supply runs out
Campaign Ideas
Direct Mail Across the Customer Lifecycle
From first purchase to win-back, physical mail drives action at every stage of the wellness customer journey.
Replenishment Reminders
Trigger a postcard 30-45 days after purchase reminding customers to restock. Include a QR code for one-tap reorder.
Cross-Sell Campaigns
Customers buying protein powder? Send a postcard introducing your greens blend or collagen peptides with a bundle discount.
Subscription Win-Back
When a subscriber cancels, send a "we miss you" postcard with a comeback offer. Physical mail reaches customers who unsubscribed from email.
Seasonal Wellness Campaigns
Immune support in fall, energy blends in January, outdoor fitness in spring. Align your mailings with seasonal health goals.
VIP Customer Exclusives
Reward your top customers with early access postcards for new product launches or exclusive loyalty pricing.
Educational Content Cards
Send postcards with wellness tips, dosage guides, or recipe ideas that feature your products. Value-first marketing builds trust.
"We started mailing replenishment postcards to customers 30 days after their first supplement purchase. Our 90-day reorder rate jumped from 22% to 41%. Direct mail reaches the customers who ghosted our emails."
Ready to Boost Retention and Reorders?
Send your first direct mail campaign in minutes. No minimums, no contracts.
Frequently Asked Questions
Common questions from health and wellness brands getting started with direct mail.
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Connect your Shopify store or CRM through Zapier or our REST API. Build Triggers like "send a replenishment postcard 30 days after purchase of SKU X" to send Triggered Campaigns via Postal Agent.
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Yes. Upload segmented lists or use tags from your CRM. Send different postcards to first-time buyers, lapsed subscribers, VIP customers, and cross-sell targets.
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The 6x9 postcard is the most popular. It's large enough to feature product photography and a compelling offer while keeping postage costs low.
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Use unique promo codes or QR codes on each postcard that link directly to your product page. Track redemptions to calculate exact revenue per campaign and cost per reorder.
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No minimums. Send 25 win-back postcards to your most valuable churned subscribers or 10,000 replenishment reminders. You control the volume.
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Postcards are printed and enter the USPS mail stream within 1-2 business days. Typical delivery is 7-10 business days after that, so plan your send timing around customer reorder windows.
Explore More
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See how other industries use postcards to grow.