Turn Online Browsers into Buyers with Direct Mail
Recover abandoned carts, reactivate lapsed customers, and boost lifetime value with physical postcards triggered by your store's data. The retention channel your competitors aren't using.
Trusted by businesses and franchise owners nationwide
Sound Familiar?
The E-Commerce Retention Problem
You've mastered acquisition. But CAC keeps rising, email deliverability is dropping, and most first-time buyers never come back.
Abandoned Carts That Email Can't Recover
70% of carts are abandoned, and your email recovery sequence only reaches buyers who opened it. The rest — including customers who used guest checkout — are invisible.
Email Deliverability Is Declining
Gmail tabs, spam filters, and unsubscribes mean fewer customers see your messages. Your 15% open rate means 85% of your list is unreachable by email.
One-Time Buyers Stay One-Time
Acquiring a first-time buyer is expensive. If they don't return for a second purchase within 90 days, you've likely lost them forever.
Rising CAC Squeezes Margins
Facebook CPMs doubled. iOS privacy changes gutted retargeting. You need to maximize the value of customers you've already acquired.
The Missing Channel
Direct Mail — Your Physical Retargeting Pixel
Every customer who buys from your store gives you a shipping address. That's a physical retargeting pixel that never expires and can't be blocked.
E-commerce brands spend thousands acquiring customers, then rely exclusively on email and ads to retain them. Direct mail adds a physical touchpoint that breaks through digital fatigue. An abandoned cart postcard arriving 3 days after someone left items behind gets noticed. A product preview mailing to your best customers drives browsing sessions that convert. And unlike email, a postcard can't be filtered, blocked, or sent to spam.
Platform Features
Direct Mail Infrastructure for E-Commerce
Connect your store, trigger postcards from customer events, and measure revenue — just like your digital channels.
Event-Triggered Postcards
Trigger mailings on cart abandonment, first purchase, subscription cancellation, or any custom event via Zapier or API.
Customer Segmentation
Upload segments from Shopify, Klaviyo, or your CDP. Target by purchase history, LTV tier, product category, or last order date.
On-Brand Creative Tools
Drag-and-drop designer with full-bleed printing. Create postcards, and new product annoucements that match your brand identity.
Delivery Tracking
Track every piece through the USPS network. Correlate delivery dates with website traffic spikes and order volume.
Revenue Attribution
Unique promo codes and QR codes on each postcard let you attribute revenue directly to your direct mail campaigns.
API-First Architecture
RESTful API with full control. Build direct mail into your marketing stack the same way you'd add any other channel.
Higher Response Rate
Than email for win-back campaigns
Cart Abandonment Rate
That email alone can't recover
LTV Increase
When adding direct mail to retention mix
Campaign Ideas
Direct Mail Across the E-Commerce Lifecycle
From abandoned cart recovery to VIP retention, physical mail drives revenue at every stage of the customer journey.
Abandoned Cart Postcards
Send a postcard 2-3 days after cart abandonment with a photo of the item left behind and a time-limited discount to complete the purchase.
Lapsed Customer Win-Back
Target customers who haven't purchased in 60-90 days with a "we miss you" postcard and an exclusive comeback offer.
VIP & High-LTV Exclusives
Send your top 10% of customers early access to new collections, exclusive discounts, or handwritten-style thank-you postcards.
Holiday & BFCM Campaigns
Mail your full customer list before Black Friday with a sneak peek at deals. Physical mail stands out when inboxes are flooded.
New Product Launches
Send seasonal product previews to your best customers. Physical browsing drives longer sessions and larger orders.
Email Subscriber Conversion
Mail subscribers who've never purchased. A physical postcard with a first-order discount converts people your emails couldn't reach.
"We started sending abandoned cart postcards to customers who didn't convert from our email sequence. The postcard recovered an additional 8% of abandoned carts — that's $47,000 in revenue last quarter from a channel we weren't even using."
Ready to Add Direct Mail to Your Retention Stack?
Connect your store and send your first campaign in minutes. No minimums, no contracts.
Frequently Asked Questions
Common questions from e-commerce and DTC brands about direct mail.
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Connect through Zapier or our REST API. Set triggers for events like abandoned cart (with a shipping address), first purchase, subscription cancellation, or days since last order. Postcards are generated and mailed automatically.
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Yes, if you have a shipping address for the customer (from a previous order or account creation). The postcard can feature the abandoned product image, a personalized message, and a unique discount code to complete the purchase.
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Direct mail complements email — it doesn't replace it. Use email for your primary flows, then add direct mail as a physical touchpoint for high-value moments: cart abandonment follow-up, win-back, VIP retention, and holiday campaigns.
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Postcards are printed within 1-2 business days of the trigger event and typically deliver 7-10 business days after that. For abandoned cart campaigns, this means arrival about a week after abandonment — perfect timing for a follow-up nudge.
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Yes. Pass customer name, product data, discount codes, and other variables through the API. Each postcard can be uniquely personalized for the recipient.
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E-commerce brands typically see 5-10x ROAS on direct mail campaigns. Abandoned cart postcards and win-back campaigns perform best because they target high-intent audiences with a physical touchpoint.
Explore More
Direct Mail by Industries
See how other industries use postcards to grow.