Roofing Lead Playbook

Generate roofing leads with targeted neighborhood postcards

After a storm or in the right neighborhood, homeowners are ready to talk roofs, and a postcard puts your crew on their street before the competition knocks.

Printing & postage included
No minimums or contracts
Set up in minutes

Trusted by businesses and franchise owners nationwide

RE/MAX
TruGreen
Fish Window Cleaning
Extra Space Storage

The Challenge

Why roofing leads are so competitive

When a storm hits, every roofer in the region floods the same streets.

Storm-chasers swarm first

Out-of-town crews descend after every hailstorm and knock doors before local roofers can respond, stealing the easy jobs.

Homeowners don't trust cold knocks

Door-knockers get slammed doors, and without a professional first impression it's hard to earn a roof inspection.

High-ticket sales need trust

A roof is a huge purchase, so homeowners hesitate to hire a name they've never seen advertised anywhere before.

Leads dry up between storms

In calm stretches the phone goes quiet, and you have no reliable way to generate roof jobs on demand.

The Playbook

Be on the street before the knock

A mailed inspection offer earns trust that door-knockers never get.

When a storm rolls through, mail affected neighborhoods a free roof-inspection offer within days so you arrive as the trusted local pro, not a fly-by-night knocker. In calm periods, mail aging-roof neighborhoods with maintenance and replacement offers to keep leads flowing. We handle printing and postage so your professional card lands fast, building the credibility a big-ticket roofing sale requires.

Platform Features

Everything You Need to Run the Campaign

Design, upload your list, and mail postcards to the right audience — all from one platform.

Drag & Drop Designer

Create professional postcards in minutes with our free online designer and ready-made templates.

Easy List Upload

Upload your mailing list as a CSV or connect your CRM. Reach past customers and new prospects alike.

All-In Pricing

One flat price per card includes professional printing, postage, and USPS delivery. No hidden fees.

Delivery Tracking

Follow every postcard through the USPS network so you know exactly when it lands in the mailbox.

Automated Campaigns

Trigger postcards automatically through Zapier or our API — welcome cards, reminders, and win-backs.

Response Tracking

Measure results with unique QR codes and promo codes to see exactly how many customers each mailing drives.

5-9x

Higher Response Rate

Compared to email marketing

$0.99

Starting Price

All-in per postcard

90%

Mail Gets Read

Nearly everyone checks their mail

Campaign Playbook

Your Roofing Lead Playbook

Six ways to fill your pipeline with roof jobs.

Post-storm rapid drop

Mail storm-hit ZIP codes within days offering a free inspection before the out-of-town chasers arrive.

Aging-roof targeting

Mail older neighborhoods where roofs are nearing end-of-life with a replacement consultation offer.

Free inspection hook

Lead with a no-cost, no-obligation roof check so hesitant homeowners raise their hand with low risk.

Insurance-claim help

Offer to guide homeowners through the storm-damage claim process to build trust and win the job.

Just-worked-your-street

After finishing a roof, mail the surrounding blocks to prove you're active and trusted in their area.

Off-season maintenance

Push gutter and minor-repair offers during quiet stretches to keep crews busy between storms.

Beat the storm-chasers to the door.

Launch your first campaign in minutes. No minimums, no subscriptions.

Frequently Asked Questions

Common questions about running this campaign.

Once your design and target ZIP codes are ready, cards enter production quickly so you can hit affected homes within days of the storm.

Select the ZIP codes or upload an address list for the impacted area so every card lands with a homeowner likely needing a roof.

A free, no-obligation roof inspection lowers the barrier and consistently produces more calls than a hard replacement pitch.

Yes. Target aging-roof neighborhoods with maintenance and replacement offers to keep leads coming when the weather is calm.

No minimums, so you can blanket a storm-hit subdivision or test a single street at the same flat per-card price.