Grow Your Membership with Fitness Direct Mail
Reach potential members in your area with eye-catching postcards that promote free trials, class schedules, and membership specials. Printing and postage included.
Trusted by businesses and franchise owners nationwide
The Problem
Membership Growth Has Stalled
ClassPass takes your margin, Instagram attracts followers but not members, and your January rush fades by March. Sound familiar?
ClassPass and Aggregators Erode Margins
Third-party platforms fill classes at steep discounts and keep the customer relationship. You do the work, they keep the data.
Social Media Doesn't Convert Locally
Your Instagram looks great but followers aren't joining. Likes from across the country don't pay your rent.
January Surges Don't Last
New Year's resolutions drive a flood of sign-ups in January, but retention craters by spring. You need consistent acquisition year-round.
Free Trial No-Shows Waste Capacity
Digital lead forms generate trial sign-ups that never show. You need a channel that attracts people who are actually committed to walking through the door.
The Solution
Postcards That Get People Off the Couch
A bold postcard with a free class offer is hard to ignore. It sits on the counter as a daily reminder to finally start that fitness routine.
Fitness is a proximity business — most members live within 5 miles. Direct mail lets you saturate that radius with compelling offers that drive real foot traffic. Unlike digital ads that vanish in a scroll, a postcard stays visible in the home for days, giving your offer multiple chances to convert. Whether you're a boutique yoga studio or a full-service gym, postcards reach the local audience that matters most.
Platform Features
Marketing That Matches Your Energy
Design high-impact postcards, target your neighborhood, and track new member sign-ups — all from one platform.
Fitness-Ready Templates
Bold templates built for gyms, yoga studios, CrossFit boxes, and personal trainers. Add your photos and branding in minutes.
Radius Targeting
Target every household within 1-5 miles of your location. Focus on the neighborhoods your ideal members live in.
All-In Pricing
One price per card covers design tools, premium printing, postage, and delivery tracking. No surprise fees.
Delivery Tracking
Know exactly when postcards arrive so you can staff the front desk for the wave of trial sign-ups and calls.
Automated Member Campaigns
Use Zapier or API integrations to trigger postcards when members cancel, pause, or hit milestones.
Track Sign-Up Conversions
Unique promo codes and QR codes let you attribute every new membership to its specific postcard campaign.
Avg. Annual Value
Per gym membership acquired
Response Rate
For free trial postcard offers
Typical ROI
For membership acquisition campaigns
Campaign Ideas
Postcards for Every Fitness Goal
From new member acquisition to class launches, direct mail drives real foot traffic through your doors.
Free Trial Week Offers
Invite households near your gym to a free week of classes. Include a QR code to book their first session instantly.
New Year / Resolution Campaigns
Mail in early January with a limited-time membership offer. Capture resolution-motivated sign-ups before they commit elsewhere.
New Class or Program Launches
Launching hot yoga, HIIT, or a personal training program? Announce it to your neighborhood with a first-class-free postcard.
Member Win-Back Campaigns
When members cancel or freeze, send a "we miss you" postcard with a comeback incentive. Physical mail reaches people who ignore email.
Refer-a-Friend Postcards
Mail current members a referral card with a guest pass. Word-of-mouth powered by a physical reminder they can hand to a friend.
Grand Opening & New Location
Blanket the surrounding neighborhood before doors open. Build a waitlist and pre-sell founding memberships.
"We mailed 1,500 free-week trial postcards to households within 3 miles of our studio. 68 people booked trials, and 41 converted to monthly memberships. That's $24,600 in annual revenue from a single mailing."
Ready to Grow Your Membership?
Create your first postcard campaign in minutes. No minimums, no contracts.
Frequently Asked Questions
Common questions from gym and studio owners about direct mail marketing.
-
Most gym members live within 3-5 miles. Start with the closest neighborhoods and expand. Boutique studios with a niche offering (like hot yoga or CrossFit) can mail farther since members travel for specialty experiences.
-
A free trial week or free first class is the strongest offer. It eliminates risk for the prospect. Combine it with a limited-time membership rate if they sign up during the trial to accelerate conversions.
-
January is the biggest month for gym sign-ups, so mail in late December. September (back-to-routine) and early spring (pre-summer body motivation) are also strong windows.
-
You can target by geography — zip codes, carrier routes, or radius. This naturally filters for local residents. For more specific targeting, upload a customer lookalike list from your CRM.
-
Use a unique promo code or QR code on each campaign. Train your front desk to ask prospects how they heard about you and log the promo code at sign-up.
-
Yes. Upload your cancelled member list and send a win-back campaign. A "we saved a spot for you" postcard with a comeback offer is one of the highest-ROI campaigns you can run.
Explore More
Direct Mail by Industries
See how other industries use postcards to grow.