Build Lasting Loyalty with Direct Mail That Feels Personal
Your best customers deserve more than another email. Send thank-you cards, exclusive offers, and VIP perks that make them feel valued.
Trusted by businesses and franchise owners nationwide
The Leaky Bucket
You're Losing Customers You Already Won
Acquiring a new customer costs 5x more than keeping one. Yet most businesses spend 90% of their budget chasing new faces.
Emails Get Buried
Your loyalty emails compete with 121 other messages per day. Open rates hover around 15-20%, and most go straight to promotions tabs.
Customers Forget You Fast
Without consistent touchpoints, even happy customers drift to competitors. Out of sight really is out of mind.
Loyalty Programs Feel Impersonal
Points and digital badges don't create emotional connections. Your VIPs want to feel appreciated, not gamified.
No Systematic Follow-Up
Most businesses have no post-purchase communication plan. The sale ends and the silence begins.
The Retention Edge
A Postcard Says What an Email Can't
Physical mail creates an emotional response that digital channels simply can't replicate.
A handwritten-style thank-you card. A birthday postcard with a personal discount. An exclusive offer just for your top spenders. These tangible touchpoints tell customers they matter to you. Studies show that 70% of consumers say direct mail feels more personal than digital communications. When retention is the goal, that emotional advantage is everything.
Retention Tools
Your Loyalty Marketing Toolkit
Automate personal touchpoints that keep customers engaged and spending.
Automated Thank-You Cards
Trigger a thank-you postcard after every purchase using Zapier or our API. Zero manual effort.
Segment by Purchase History
Upload your customer list with segments. Send VIP offers to top spenders, win-back offers to lapsed buyers.
Personalized Designs
Use variable data to personalize each card with the customer's name, last purchase, or unique offer code.
Delivery Confirmation
Track every card through USPS so you know exactly when your thank-you notes hit mailboxes.
Retention Metrics
Measure repeat purchase rates, redemption rates, and lifetime value impact from your direct mail campaigns.
Scheduled Campaigns
Set up birthday cards, anniversary mailings, and milestone rewards that send automatically on the right date.
Cheaper to Retain
Than acquiring a new customer
Feel More Personal
Consumers prefer mail over digital
Profit Increase
From 5% improvement in retention
Retention Campaigns
Keep Them Coming Back for More
Proven direct mail campaigns that strengthen customer relationships and boost lifetime value.
Post-Purchase Thank-You Cards
Send a handwritten-style thank-you card after a first purchase. Set the tone for a lasting relationship.
VIP Exclusive Offers
Reward your top 20% of customers with exclusive discounts and early access to new products or services.
Birthday & Anniversary Cards
Celebrate milestones with a personal card and a special discount. Customers remember who remembered them.
Cross-Sell & Upsell Postcards
Introduce existing customers to products or services they haven't tried yet with targeted recommendations.
Loyalty Milestone Rewards
Recognize purchase milestones — 10th visit, 1-year anniversary — with a tangible reward in the mail.
"We started sending thank-you postcards after every first purchase and our 90-day repeat purchase rate jumped from 18% to 31%. Customers actually call us to say thanks for the card."
Stop Losing the Customers You Already Won
Upload your customer list and send your first retention campaign today.
Frequently Asked Questions
Common questions about using direct mail for customer retention.
-
Upload a CSV of your customer list with names and addresses. You can include segments like VIP, lapsed, or new customer to send different offers to each group.
-
Yes. Connect your ecommerce platform or CRM through Zapier and trigger a thank-you postcard automatically after every purchase. No manual work required.
-
A sincere thank-you message, an exclusive offer or discount code, and a clear call to action. Personalization — like using their name or referencing their purchase — significantly boosts response.
-
For most businesses, once per month or once per quarter works well. Too frequent and it feels spammy; too infrequent and you lose the relationship. Start quarterly and adjust.
-
Extremely. Since retention customers convert at 60-70% vs 5-20% for new prospects, even a small postcard investment yields outsized returns in repeat revenue.
-
Yes. Use variable data fields to include customer names, unique discount codes, or personalized messages on every card. Each piece can be unique.
Explore More
Direct Mail by Solutions
See how other solutions use postcards to grow.