Drive More Cars Into Your Bays with Auto Service Postcards
Reach vehicle owners in your area with targeted postcards promoting oil changes, brake specials, tire sales, and seasonal maintenance. Printing and postage included.
Trusted by businesses and franchise owners nationwide
The Struggle
Empty Bays Don't Pay the Bills
Most auto shops rely on repeat customers and walk-ins. That's not a growth strategy — it's hoping for the best.
Quick Lube Chains Are Everywhere
Jiffy Lube, Valvoline, and Firestone blanket the market with advertising budgets you can't match. You need a way to stand out locally.
Online Reviews Only Go So Far
Great Yelp and Google reviews help, but only when someone is actively searching. You need to proactively reach people before something breaks.
Customers Forget About Maintenance
People know they need oil changes and tire rotations but procrastinate until something goes wrong. A timely reminder drives the visit.
Digital Ads Miss Local Drivers
Google Ads target searches, not neighborhoods. Direct mail reaches every vehicle owner within driving distance of your shop.
A Better Way
Be the Shop on Their Fridge
A postcard with a compelling oil change or brake special sits on the kitchen counter until the customer is ready to act.
Auto service is something every vehicle owner needs, but nobody thinks about until it's urgent. Direct mail postcards keep your shop top-of-mind between visits. When the check engine light comes on or winter tires need swapping, the customer reaches for the postcard they saved — not their phone to search through ads. Consistent mailing builds the kind of local recognition that chains spend millions to achieve.
Platform Features
Simple Marketing for Busy Shop Owners
Design, target, and send professional postcards without hiring a marketing agency or leaving the shop.
Auto Service Templates
Templates designed for oil changes, brake jobs, tire sales, and seasonal specials. Add your logo and pricing in minutes.
Local Targeting
Target every household within a radius of your shop, or select specific zip codes where your customers live.
Starting at $0.99/Card
All-in pricing includes full-color printing, postage, and delivery tracking. No hidden fees or setup costs.
Service Reminder Automation
Connect your shop management system via Zapier or API to trigger mileage-based or time-based service reminder postcards.
USPS Delivery Tracking
Track every postcard through the mail stream. Staff up for the phone calls you know are coming after delivery.
Measure Every Dollar
Unique offer codes on each campaign let you track exactly how many repair orders each mailing generates.
Avg. Repair Order
Average auto repair ticket value
Response Rate
Average for auto service postcards
Typical ROI
For service-based postcard campaigns
Campaign Ideas
Postcards That Keep Bays Full
From oil change specials to seasonal tire promotions, these campaigns keep your shop busy year-round.
Seasonal Maintenance Specials
Spring AC checks, fall winterization packages, summer road trip inspections. Time your mailings to seasonal needs.
Oil Change & Tire Rotation Reminders
Mail service reminders to existing customers based on their last visit date. A simple reminder fills bays on slow days.
Tire Sale Promotions
Promote tire sales and installation specials to households in your area. Seasonal tire swaps are a huge traffic driver.
New Customer Acquisition
Blanket neighborhoods near your shop with a first-visit discount. "First oil change $24.99" gets new customers through the door.
Brake & Safety Inspections
Offer free brake inspections by mail. Most inspections convert to paid brake jobs, making these your highest-margin campaigns.
Fleet & Business Outreach
Mail local businesses with fleet service packages. One fleet account can be worth thousands in recurring monthly revenue.
"We mailed 2,000 postcards offering a $29.99 oil change to zip codes around our shop. We got 87 new customers in two weeks, and 40% of them added additional services. The average ticket was over $180."
Ready to Fill Every Bay?
Send professional postcards to vehicle owners near your shop. No minimums, no contracts.
Frequently Asked Questions
What auto shop owners ask about postcard marketing.
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Loss-leader oil change specials ($19.99-$29.99) are the most effective door-opener. Most oil change customers accept additional recommended services, so your average ticket will be much higher than the offer price.
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Most auto service customers drive 3-7 miles. Start by mailing the zip codes closest to your shop and expand outward. For specialty shops (transmission, body work), you can extend to 10-15 miles.
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Yes. Upload your customer list from your shop management system and send service reminders based on time since last visit. Retention mailings are the highest-ROI campaigns for auto shops.
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Chains mail generic offers to massive areas. You can target specific neighborhoods with personalized offers and your local reputation. Emphasize trusted local service, ASE certifications, and your community roots.
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The 6x9 format is ideal for auto service. It's large enough to feature your offer prominently with a map to your location, and it qualifies for standard postcard postage rates.
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Most postcards deliver within 7-10 business days. Expect phone calls and walk-ins to start within a week of delivery. Auto service postcards typically see a 3-5% response rate.
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