Keep Pet Parents Coming Back with Pet Industry Direct Mail
Drive replenishment orders, appointment bookings, and subscription retention with postcards pet parents actually notice. From pet food brands to veterinary practices.
Trusted by businesses and franchise owners nationwide
Sound Familiar?
Pet Parents Are Loyal — Until They Forget
Pet owners love their animals fiercely, but they're busy. Missed reorders, skipped appointments, and silent churn add up fast.
Replenishment Timing Is Unpredictable
A 30-lb bag of dog food lasts different households different lengths of time. By the time your email reminder arrives, they've already reordered from Amazon.
Appointment No-Shows Are Costly
Veterinary practices lose revenue on missed vaccines, dental cleanings, and wellness checks. Digital reminders get swiped away.
Pet Subscription Churn Is High
Food and treat subscription boxes see churn rates of 10-15% monthly. Customers cancel when they forget the value or feel overwhelmed by inventory.
Cross-Sell Is Difficult in Email
Your dog food customer doesn't know you sell treats, supplements, and toys. Email cross-sell sequences get lost in crowded inboxes.
The Solution
A Postcard on the Fridge Beats an Email in Spam
Pet parents check their mailbox every day. A well-timed postcard with a cute pet photo and a clear call to action gets noticed, saved, and acted on.
Pet owners are emotionally invested in their animals' health and happiness. A postcard reminding them it's time for flea prevention, featuring a photo of a happy pup, or offering a birthday discount for their cat creates an emotional response that digital ads can't match. Direct mail response rates are 5-9x higher than email, and for pet brands, the emotional connection makes physical mail even more powerful.
Platform Features
Smart Mail for Pet Businesses
Whether you're a DTC pet brand or a local veterinary practice, our platform makes direct mail simple and measurable.
Automated Replenishment Reminders
Trigger postcards based on purchase date and estimated reorder window. Remind pet parents before they run out and reorder elsewhere.
Customer List Targeting
Upload customer lists from your e-commerce platform, practice management system, or CRM. Segment by product, pet type, or last visit date.
Pet-Friendly Templates
Templates designed for pet brands and vet practices. Feature adorable pet photography and clear calls to action.
USPS Delivery Tracking
Track every postcard through the mail stream. Time your follow-up communications around the delivery date.
Track Every Reorder
Unique promo codes and QR codes let you attribute reorders, appointments, and subscription reactivations directly to your campaigns.
No Minimums
Send 25 pet birthday cards or 25,000 replenishment reminders. No order minimums or long-term commitments.
Annual Pet Spend
Average annual spend per pet household
Higher Response Rate
Than email for pet brand campaigns
Of US Households
Own at least one pet
Campaign Ideas
Postcards Pet Parents Love to Receive
From replenishment reminders to pet birthday cards, these campaigns drive loyalty and revenue.
Food & Supply Replenishment
Trigger a reorder postcard when a customer's food or flea prevention supply is running low. Include a QR code for instant reorder.
Pet Birthday & Gotcha Day Cards
Send a birthday or adoption anniversary card with a special discount. Pet parents share these on social media — free brand exposure.
Cross-Sell Campaigns
Dog food buyers don't know about your treats, supplements, or toys. A postcard featuring complementary products with a bundle discount drives discovery.
Seasonal Health Reminders
Flea and tick season, holiday safety tips, winter paw care. Timely postcards position your brand as a trusted pet care partner.
Vet Appointment Reminders
For veterinary practices: mail vaccine due reminders, annual wellness check postcards, and dental cleaning promotions to patient households.
Subscription Churn Prevention
When a pet food or treat subscription is cancelled, send a "Buddy misses his treats" postcard with a comeback offer and free bonus item.
"We send a reorder postcard 25 days after every first food purchase. Our 60-day repurchase rate jumped from 31% to 52%. The pet birthday cards are a hit too — customers post them on Instagram and tag us constantly."
Ready to Build Loyalty with Pet Parents?
Send your first pet industry direct mail campaign in minutes. No minimums, no contracts.
Frequently Asked Questions
Common questions from pet brands and veterinary practices about direct mail.
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Connect your Shopify store or CRM through Zapier or our API. Set a rule like "send a reorder postcard 25 days after purchase of any dog food SKU." The postcard is generated and mailed automatically with no manual work.
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Absolutely. Upload your patient list from your practice management system and send vaccine reminders, annual wellness check postcards, and dental cleaning promotions. A physical reminder gets noticed when texts and emails don't.
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If you collect pet birthdays or adoption dates, upload that data and schedule birthday postcards automatically. Include a birthday discount code. Pet parents love these — they're highly shareable on social media.
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Replenishment reminder postcards typically see 8-15x ROI because you're targeting existing customers at the moment they need to reorder. Win-back and cross-sell campaigns typically see 4-8x ROI.
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Yes. Upload segmented lists by pet type, breed, product category, or any other attribute. Send dog owners dog-specific content and cat owners cat-specific content for maximum relevance.
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No minimums at all. Send 10 pet birthday cards this week or 10,000 replenishment postcards this month. No contracts, no subscriptions, no commitment.
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