Book More Jobs with Home Service Postcards
Reach homeowners in your service area when they need HVAC, plumbing, electrical, roofing, and more. Targeted postcards that generate calls.
Trusted by businesses and franchise owners nationwide
The Problem
Lead Generation That Actually Works
Home service companies spend thousands on leads that don't convert. Direct mail reaches the right homeowners at the right time.
Lead Services Charge Per Lead
Angi, HomeAdvisor, and Thumbtack sell the same lead to multiple companies. You're competing before the phone even rings.
Google Ads Are a Bidding War
Cost-per-click for "HVAC repair near me" can exceed $50. That math doesn't work for most local service companies.
Yard Signs Have Limited Reach
You can only plant signs where you've done work. Postcards let you reach every home in any neighborhood you choose.
Social Media Doesn't Reach Homeowners
Facebook targeting can't reliably identify homeowners. Direct mail reaches the actual address, not a rented apartment.
A Better Approach
Put Your Brand in Every Mailbox
Direct mail puts your offer in the hands of homeowners who own the property and make the hiring decisions.
Home service postcards work because homeowners keep them. When the furnace breaks at 10 PM, they reach for the postcard on the fridge — not their phone to search through ads. By mailing consistently to your service area, you become the first call when something goes wrong.
How It Works
Simple, Effective Postcard Marketing
From design to delivery, we handle the hard parts so you can focus on running your business.
Professional Templates
Start with a template designed for home services. Add your logo, photos, offer, and contact info.
Homeowner Targeting
Target by zip code, carrier route, or radius around your shop. Only reach verified residential addresses.
All-In Pricing
One price per card includes design tools, printing, postage, and delivery tracking. No surprise fees.
Seasonal Automation
Schedule campaigns in advance. Set up spring AC tune-up mailers in January, furnace check mailers in August.
Track Your ROI
Use unique phone numbers, QR codes, or promo codes to measure exactly how many calls each mailing generates.
Professional Quality
Premium card stock and full-color printing. Your postcards look as professional as the work you do.
Read Rate
Of recipients read or scan their mail
Response Rate
Average for home service postcards
To First Calls
Most calls come within a week of delivery
Campaign Ideas
Postcards for Every Home Service
Whether you're in HVAC, plumbing, electrical, or roofing — these campaigns work.
Seasonal Tune-Up Offers
Mail AC tune-up offers in spring and furnace checkup deals in fall. Meet homeowners before the rush.
Service Area Blanketing
Saturate your core zip codes with postcards so every homeowner knows your name when they need help.
Service Area Expansion
Entering a new zip code? Mail 1,000 postcards to announce your presence and introductory offer.
Maintenance Plan Upsell
Mail existing customers about your annual maintenance plan. Recurring revenue that keeps your trucks busy year-round.
Referral Program Cards
Mail referral offer cards to happy customers. "Refer a friend, get $50 off your next service."
Emergency Reminder Cards
Fridge magnet-style postcards with your emergency number. Homeowners keep them for when they need you most.
"We sent 1,200 postcards before the heating season and booked 43 furnace tune-ups in the first two weeks. At $150 per tune-up, that's over $6,000 from a single mailing. We've been sending monthly ever since."
Ready to Fill Your Schedule?
Create and send professional postcards to homeowners in your service area. No minimums, no contracts.
Frequently Asked Questions
What home service companies ask about direct mail marketing.
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HVAC, plumbing, electrical, roofing, pest control, cleaning, painting, and landscaping companies all see strong results from postcard marketing. Any business that serves homeowners in a local area is a fit.
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Use a unique phone number, QR code, or promo code on your postcard. This lets you attribute every call and booking directly to your mailing campaign.
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Mail 2-4 weeks before your peak season. For HVAC, that's early spring for AC and late summer for heating. For roofing, mail after storm season. Timing your campaigns with seasonal demand maximizes response rates.
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Absolutely. Upload your customer list and send maintenance reminders, seasonal offers, or referral program cards. Retention mailings are some of the highest-ROI campaigns you can run.
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A clear offer (like "$50 off your first service"), your phone number, a QR code, and a professional photo of your team or work. Keep it simple — one strong offer performs better than a list of every service you provide.
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Select zip codes, carrier routes, or draw a radius around any address. We'll deliver to every residential address in your selected area. You can also upload your own mailing list.
Explore More
Direct Mail by Industries
See how other industries use postcards to grow.