Reactivate Lost Customers with Win-Back Postcards
Your lapsed customers already know and trust you. A well-timed postcard with the right offer brings them back faster and cheaper than finding new ones.
Trusted by businesses and franchise owners nationwide
The Silent Churn
Your Best Customers Are Slipping Away
Customers don't announce they're leaving. They just stop showing up. By the time you notice, your emails are being ignored.
Win-Back Emails Get Ignored
If a customer stopped engaging with your brand, they stopped opening your emails too. Your "we miss you" subject line joins 50 others in their inbox.
You Don't Know Who's Lapsed
Without a system to flag inactive customers, churn happens silently. By the time it's obvious, they've already found a competitor.
Re-Acquisition Is Expensive
Winning a customer back through paid ads means competing from scratch. You're paying new-customer costs for someone who already knew you.
No Emotional Trigger
Digital messages don't create urgency or nostalgia. A physical card that says "we miss you" taps into something emails can't reach.
The Comeback Strategy
A Card in the Mail Says "We Actually Care"
Physical mail breaks through the noise and reminds lapsed customers why they chose you in the first place.
Reactivation campaigns are the highest-ROI play in marketing. These customers already know your brand, already trust your product, and already have a purchase history. They just need a nudge. A physical postcard with a personal message and a compelling comeback offer creates the emotional trigger that brings them back. Segment your lapsed list by recency and spend, craft the right offer, and watch dormant revenue come back to life.
Win-Back Tools
Your Reactivation Command Center
Identify, target, and recover lapsed customers with purpose-built tools.
Lapsed Customer Segmentation
Upload your customer list with last-purchase dates. We'll help you target 60-day, 90-day, and 180-day lapsed segments.
Win-Back Templates
Choose from "we miss you" designs that balance emotional appeal with a clear, time-limited offer.
Automated Churn Triggers
Set up Zapier automations that detect inactivity in your CRM and trigger a win-back postcard automatically.
Personalized Comeback Offers
Use variable data to reference their last purchase, include their name, and present a unique comeback code.
Reactivation Tracking
Measure how many lapsed customers redeemed their comeback offer and calculate revenue recovered.
Timed Sequences
Send a first postcard at 60 days, a stronger offer at 90 days, and a final attempt at 120 days of inactivity.
Reactivation Rate
Typical for direct mail win-back
Cheaper Than New
Cost to reactivate vs. acquire
Read Their Mail
Your card won't be ignored
Win-Back Campaigns
Get Them Off the Sidelines
Targeted reactivation campaigns for every type of lapsed customer.
"We Miss You" Cards
A simple, heartfelt postcard that acknowledges their absence and invites them back with a warm offer.
Lapsed Buyer Exclusive Discounts
Send a deeper-than-normal discount exclusively to customers who haven't purchased in 90+ days.
Subscription Cancellation Recovery
When a subscription cancels, trigger a postcard offering a special rate to return within 30 days.
"See What's New" Postcards
Highlight new products, services, or improvements launched since they last visited. Give them a reason to come back.
Anniversary of First Purchase
Mark the anniversary of their first order with a nostalgic card and a "come celebrate with us" offer.
Escalating Offer Sequences
Start with 10% off at 60 days, increase to 20% at 90 days, and send a final "last chance" at 120 days.
"We identified 2,000 customers who hadn't ordered in 6+ months and sent them a "we miss you" postcard with a 25% comeback offer. 280 of them placed orders within three weeks. That's $45,000 in recovered revenue from one mailing."
Recover Revenue from Customers You've Already Won
Upload your lapsed customer list and launch a win-back campaign today.
Frequently Asked Questions
Common questions about customer reactivation through direct mail.
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It depends on your purchase cycle. For frequent-purchase businesses, 60-90 days of inactivity is a red flag. For annual services, 13-15 months. Segment your list by recency to target appropriately.
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Aggressive offers work best — 20-30% off, free shipping, a free bonus item. These customers need a compelling reason to come back. A weak offer won't cut through their inertia.
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Yes. A single touchpoint recovers some, but a 2-3 card sequence with escalating offers maximizes recovery rates. Space them 3-4 weeks apart.
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Absolutely. Connect your CRM or ecommerce platform through Zapier and set a trigger for customer inactivity. When someone hasn't purchased in X days, a postcard sends automatically.
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Use unique promo codes on your postcards. Track how many lapsed customers redeem the code and calculate revenue recovered vs. campaign cost for a clear ROI picture.
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Direct Mail by Solutions
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