Generate Leads with Insurance Direct Mail
Reach homeowners and families in your market with targeted postcards that drive quote requests. Perfect for home, auto, life, and Medicare campaigns.
Trusted by businesses and franchise owners nationwide
Sound Familiar?
The Insurance Lead Problem
Buying shared leads and cold calling from a list is exhausting. There's a better way to fill your pipeline.
Shared Leads Are a Race
Internet leads are sold to 5-8 agents. By the time you call, the prospect has already talked to three competitors.
Cold Calling Is Dying
People don't answer unknown numbers anymore. Call-blocking apps and regulations make phone prospecting harder every year.
Digital Ads Are Saturated
Every carrier and agency is bidding on the same keywords. The cost to acquire a quote online keeps climbing.
Door-to-Door Is Inefficient
Knocking on doors works but doesn't scale. You can only visit so many homes in a day, and most people aren't home.
A Better Way
Be the Agent in Their Mailbox
Direct mail lets you reach every homeowner in your target area with a professional, tangible touchpoint they actually see.
Insurance is a trust business. When a homeowner receives a well-designed postcard with a clear savings message and your local contact info, it builds credibility in a way digital ads cannot. Direct mail campaigns for insurance consistently outperform online lead generation because they reach real homeowners at their verified address — not a fake email on a lead form.
Platform Features
Your Insurance Marketing Toolkit
Design, target, and send professional postcards to prospects in your market — all from one platform.
Insurance Templates
Professionally designed templates for home, auto, life, and Medicare campaigns. Add your branding in minutes.
Homeowner Targeting
Select zip codes, carrier routes, or a radius around your office. Reach verified residential addresses in your market.
Predictable Pricing
All-in pricing per card with no hidden fees. Know exactly what your lead generation campaign will cost before you send.
Mail Tracking
Track every postcard through the USPS network. Time your follow-up calls for the day postcards arrive in mailboxes.
Automated Drip Campaigns
Set up multi-touch campaigns through Zapier or our API. Mail a series of postcards over weeks to maximize response.
Campaign Analytics
Track responses with unique phone numbers, QR codes, and landing page URLs. Measure your cost per quote and per policy.
Response Rate
Average for insurance direct mail
Mail Read Rate
Compared to 20% email open rate
ROI Potential
On a well-targeted postcard campaign
Campaign Ideas
Postcards for Every Line of Insurance
From homeowner policies to Medicare enrollment, direct mail drives high-quality leads for every product line.
Home & Auto Bundling
Target homeowners with a "save by bundling" offer. Homeowners are the ideal prospect for multi-policy discounts.
Life Insurance Awareness
Reach families with children and young homeowners. Postcards with a compelling savings message drive quote requests.
Medicare AEP Campaigns
Mail to age-qualified households before Annual Enrollment Period. Direct mail is the #1 channel for Medicare leads.
Policy Review Invitations
Invite existing clients to a free coverage review. Cross-sell and upsell opportunities keep your book growing.
Rate Increase Alerts
When a competitor raises rates, mail their policyholders with a "time to compare" savings message.
Referral Program Cards
Mail referral bonus cards to your best clients. A $25 gift card per referral can generate your cheapest leads.
"I mailed 1,500 postcards to homeowners in three zip codes with a home-and-auto bundle savings offer. I got 62 calls, wrote 23 new policies, and the campaign paid for itself in the first month of premiums."
Ready to Generate More Insurance Leads?
Send targeted postcards to homeowners in your market. No minimums, no contracts.
Frequently Asked Questions
What insurance agents ask about direct mail lead generation.
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Yes. Direct mail is one of the top lead generation channels for insurance, especially for Medicare, home, and auto. Response rates of 3-5% are common, and because you're reaching verified homeowners, lead quality is significantly higher than internet leads.
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Focus on savings: "See if you could save $500+ on your home and auto insurance." Include a clear call to action — a phone number and QR code — and create urgency with an offer expiration date.
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Start mailing 4-6 weeks before AEP (October 15). Send 2-3 touches before enrollment opens. Direct mail is the preferred channel for Medicare marketing because it reaches seniors at home where they review materials carefully.
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You can target by geography — zip codes, carrier routes, or radius. This lets you focus on specific neighborhoods, income levels, and housing types that match your ideal client profile.
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With all-in costs around $0.99-1.00 per card and a 3-5% response rate, your cost per lead ranges from $14-33. Compare that to $25-75 for shared internet leads that go to multiple agents.
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Yes. Upload your client list to send policy review invitations, referral cards, or cross-sell offers. Retention and cross-sell mailings typically have the highest ROI of any campaign type.
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Direct Mail by Industries
See how other industries use postcards to grow.