Seasonal Demand Playbook

Book seasonal projects with home services promo postcards

Homeowners tackle specific projects each season, and a timely postcard puts your crew top of mind exactly when they're ready to hire.

Printing & postage included
No minimums or contracts
Set up in minutes

Trusted by businesses and franchise owners nationwide

RE/MAX
TruGreen
Fish Window Cleaning
Extra Space Storage

The Challenge

Why seasonal work is feast or famine

Demand clusters by season, leaving crews slammed then idle.

Demand arrives all at once

Everyone wants the same seasonal work the same week, so you turn away jobs at peak and sit idle in the off-season.

Homeowners hire whoever's visible

When a homeowner decides to tackle a project, they call whoever reached them last, and if that's not you the job is gone.

Off-season revenue dries up

Between peaks the phone goes quiet, and you have no reliable way to drum up work when you need it.

Homeowners procrastinate on projects

People put off gutter cleaning, pressure washing, or window work until a nudge finally gets them to book.

The Playbook

Reach homeowners at project time

A seasonal card lands right when the project is on their mind.

Mail nearby homes an offer timed to each season's projects, from spring cleanups and pressure washing to gutter cleaning and winter prep. We handle printing and postage, and you can automate the same seasonal drops each year to your best neighborhoods. Booking projects before the seasonal rush smooths your schedule and keeps crews working when competitors go quiet.

Platform Features

Everything You Need to Run the Campaign

Design, upload your list, and mail postcards to the right audience — all from one platform.

Drag & Drop Designer

Create professional postcards in minutes with our free online designer and ready-made templates.

Easy List Upload

Upload your mailing list as a CSV or connect your CRM. Reach past customers and new prospects alike.

All-In Pricing

One flat price per card includes professional printing, postage, and USPS delivery. No hidden fees.

Delivery Tracking

Follow every postcard through the USPS network so you know exactly when it lands in the mailbox.

Automated Campaigns

Trigger postcards automatically through Zapier or our API — welcome cards, reminders, and win-backs.

Response Tracking

Measure results with unique QR codes and promo codes to see exactly how many customers each mailing drives.

5-9x

Higher Response Rate

Compared to email marketing

$0.99

Starting Price

All-in per postcard

90%

Mail Gets Read

Nearly everyone checks their mail

Campaign Playbook

Your Seasonal Demand Playbook

Six seasonal plays to keep your crews booked year-round.

Spring project drop

Mail a spring cleanup, pressure-washing, or exterior offer as homeowners plan warm-weather projects.

Fall prep push

Promote gutter cleaning and winterizing before the weather turns so homeowners book ahead of the rush.

Peak-season rapid drop

When demand spikes, mail nearby homes fast to capture the wave of ready-to-hire homeowners.

Aging-home targeting

Focus on older neighborhoods where seasonal maintenance needs and budgets are highest.

Bundle-and-save offer

Combine multiple seasonal services into one package to raise ticket size and book more work per visit.

Off-season filler

Push interior or indoor services during slow months to keep crews earning year-round.

Keep crews booked through every season.

Launch your first campaign in minutes. No minimums, no subscriptions.

Frequently Asked Questions

Common questions about running this campaign.

Mail a couple of weeks before each season's projects so homeowners book you before demand peaks and your schedule fills.

Yes. Schedule spring, fall, and off-season campaigns to repeat each year to your target neighborhoods automatically.

Promote services that don't depend on peak weather, like interior or indoor-air work, to fill the quiet months.

A clearly priced seasonal package or a service bundle outperforms vague 'call for a quote' messaging.

No minimums and flat pricing let you test one neighborhood and scale once the calls come in.