Win-Back Playbook

Recover lost customers with ecommerce win-back postcards

Abandoned carts and lapsed buyers are your warmest leads, and a physical card recaptures them when yet another email would just get deleted.

Printing & postage included
No minimums or contracts
Set up in minutes

Trusted by businesses and franchise owners nationwide

RE/MAX
TruGreen
Fish Window Cleaning
Extra Space Storage

The Challenge

Why customers slip away online

Warm buyers vanish into the noise of a crowded inbox.

Abandoned carts stay abandoned

A shopper adds to cart, gets distracted, and your reminder emails pile up unopened, so the sale never closes.

Email fatigue kills win-back

Lapsed customers are drowning in promo emails, so your come-back message blends into the flood and gets ignored.

You lose customers to competitors

A past buyer forgets your brand and reorders from whoever retargets them first, and you never know they left.

Retargeting ads are getting blocked

Privacy changes and ad blockers make it harder and pricier to reach your own past customers online.

The Playbook

Recapture warm buyers in the mailbox

A physical card reaches lapsed customers where email and ads no longer can.

Connect your store through Zapier or the API to automatically mail win-back cards to lapsed customers and high-value abandoned carts, with a compelling offer and a QR code straight back to checkout. Because it's physical and rare, it stands out where a dozen win-back emails failed. Recovering even a fraction of your warmest lost customers adds meaningful revenue at a fraction of new-acquisition cost.

Platform Features

Everything You Need to Run the Campaign

Design, upload your list, and mail postcards to the right audience — all from one platform.

Drag & Drop Designer

Create professional postcards in minutes with our free online designer and ready-made templates.

Easy List Upload

Upload your mailing list as a CSV or connect your CRM. Reach past customers and new prospects alike.

All-In Pricing

One flat price per card includes professional printing, postage, and USPS delivery. No hidden fees.

Delivery Tracking

Follow every postcard through the USPS network so you know exactly when it lands in the mailbox.

Automated Campaigns

Trigger postcards automatically through Zapier or our API — welcome cards, reminders, and win-backs.

Response Tracking

Measure results with unique QR codes and promo codes to see exactly how many customers each mailing drives.

5-9x

Higher Response Rate

Compared to email marketing

$0.99

Starting Price

All-in per postcard

90%

Mail Gets Read

Nearly everyone checks their mail

Campaign Playbook

Your Win-Back Playbook

Six ways to recover customers you've already earned.

Abandoned-cart recovery

Mail high-value cart abandoners a card with the item pictured and a QR straight back to checkout.

Lapsed-buyer win-back

Target customers who haven't ordered in months with a come-back offer they can't ignore in the mail.

Welcome-back discount

Include a meaningful percentage or dollar offer to give lapsed buyers a concrete reason to return now.

Expiring-offer urgency

Add a deadline so recipients act before the incentive disappears rather than setting the card aside.

New-arrivals reintroduction

Show off products launched since their last order so returning feels fresh and worth it.

VIP we-miss-you

Send former best customers a personal, higher-value offer that reflects how much they were worth.

Recover your warmest lost customers.

Launch your first campaign in minutes. No minimums, no subscriptions.

Frequently Asked Questions

Common questions about running this campaign.

Connect your store through Zapier or the API so lapsed customers and qualifying abandoned carts get a postcard without manual work.

Warm buyers ignore yet another promo email, but a rare physical card stands out and reaches them where retargeting can't.

Focus on higher-value carts where the offer economics make sense, since mail costs more than an email but converts far better.

A meaningful welcome-back discount with a QR code back to checkout and a deadline consistently outperforms a plain reminder.

No minimums, so mail a single high-value abandoner or a full lapsed segment at the same flat per-card price.