Automate Your Direct Mail Postcards with Zapier and Postal Agent
What if every new lead, customer signup, or form submission automatically triggered a personalized postcard in the mail? With Postal Agent's Zapier integration, you can connect direct mail to the tools you already use—no code, no manual work, no hassle. Build automated workflows that send postcards based on real-time events across more than 7,000 apps.
Why Automate Direct Mail with Zapier?
Manual direct mail campaigns require time, attention, and follow-through. Zapier eliminates the busywork by connecting Postal Agent to your CRM, e-commerce platform, form builders, scheduling tools, and more. When something happens in one app, Zapier triggers an action in Postal Agent—like creating a contact or sending a postcard. Set it up once and let your automations run in the background while you focus on growing your business.
Three Powerful Actions to Build Your Workflows
Postal Agent offers three actions you can use in any Zap:
Create a New Contact – Automatically add contacts to Postal Agent with their name and mailing address. Use this to build your mailing lists from lead forms, CRM entries, spreadsheet updates, or anywhere else you capture address data.
Send a Postcard to a Specified Address – Trigger a postcard directly to an address passed in from another app. Perfect for one-off automations where the recipient details come from a form submission, order, or webhook.
Send a Postcard to an Existing Contact – Send a postcard to someone already saved in your Postal Agent account. Use this when you want to trigger mailings to known contacts based on events like birthdays, purchase anniversaries, or status changes in your CRM.
Popular Zapier Automations for Direct Mail
The possibilities are nearly endless, but here are some of the most popular ways businesses use Zapier with Postal Agent:
Send a welcome postcard when someone submits a contact form on your website. Trigger a thank-you card when a customer completes a purchase in Shopify or WooCommerce. Mail a handwritten-style note when a deal closes in your CRM. Send a birthday postcard automatically using dates stored in a spreadsheet or database. Follow up with leads who book a call or demo through Calendly. Add new contacts to Postal Agent whenever a row is added to Google Sheets.
Connect Any App to Direct Mail
Because Zapier integrates with thousands of apps, you can connect Postal Agent to virtually any tool in your workflow. Popular connections include Salesforce, HubSpot, Mailchimp, Typeform, Gravity Forms, Airtable, Google Sheets, Shopify, WooCommerce, Calendly, Slack, and countless others. If your app is on Zapier, you can use it to trigger direct mail.
Get Started with Postal Agent on Zapier
Ready to put your postcard campaigns on autopilot? Connect Postal Agent to Zapier and start building automations that send direct mail based on real events in your business. Create your first Zap today and see how easy automated direct mail can be.
Read our Zapier Getting Started Guide to learn how to connect your account to Postal Agent!
