Supercharge Your Follow Up Boss CRM with Direct Mail Postcards
Real estate professionals know that staying top-of-mind with leads is essential for closing deals. While digital marketing has its place, direct mail postcards remain one of the most effective ways to stand out in a crowded market. Now, with Postal Agent's Follow Up Boss integration, you can seamlessly connect your CRM to a powerful direct mail platform and start sending personalized postcards to your contacts in minutes.
Why Direct Mail Still Works for Real Estate Agents
In an age of overflowing email inboxes and ignored social media ads, physical mail cuts through the noise. Studies consistently show that direct mail has higher response rates than digital channels, with recipients more likely to remember and act on tangible marketing materials. For real estate agents using Follow Up Boss, adding direct mail postcards to your marketing mix can dramatically improve lead engagement and conversion rates.
How the Follow Up Boss + Postal Agent Integration Works
Getting started with direct mail through your Follow Up Boss account is straightforward. The integration allows you to filter and import your Follow Up Boss contacts directly into Postal Agent, giving you complete control over which leads receive your postcard campaigns. Whether you want to target new leads, past clients, or specific neighborhoods, you can easily segment your audience before sending.
When you send a postcard through Postal Agent, the integration automatically creates a Note in Follow Up Boss, keeping your activity history complete and your team informed. Plus, a custom field tracks the "Postal Agent last sent date" for each contact, making it easy to filter contacts based on when they last received direct mail from you—perfect for planning follow-up campaigns and ensuring consistent touchpoints.
Perfect for Real Estate Marketing Campaigns
The Follow Up Boss direct mail integration is ideal for a variety of real estate marketing scenarios: just-listed announcements, just-sold postcards, market updates, holiday greetings, anniversary cards for past clients, and farming campaigns for target neighborhoods. By combining the organizational power of Follow Up Boss with Postal Agent's direct mail capabilities, you create a complete marketing system that nurtures leads both online and offline.
Get Started with Follow Up Boss Direct Mail Today
Ready to add direct mail postcards to your real estate marketing strategy? Connect your Follow Up Boss account to Postal Agent and start reaching your leads where digital marketing can't—their mailbox. Import your contacts, design your postcards, and watch your engagement rates climb.
Read our Follow Up Boss Getting Started Guide to learn how to connect your account to Postal Agent!
