Send Automated Postcards with Google Sheets + Postal Agent
Trigger personalized postcards automatically when events happen in Google Sheets. Connect once and let direct mail run on autopilot.
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The Challenge
Manual Outreach Doesn't Scale
You're already using Google Sheets to manage your business. But turning that data into physical mail is a manual, time-consuming process.
Data Lives in Silos
Customer data sits in Google Sheets, but getting it into a direct mail campaign requires exports, uploads, and manual work.
Timing Is Everything
The best time to send a postcard is right after a key event — but manually tracking events means you're always too late.
Personalization Takes Time
Customizing each postcard with customer details is powerful but tedious when done by hand.
Consistency Is Hard
One-off campaigns are easy. Building a system that sends the right postcard at the right time, every time? That requires automation.
Spreadsheets
Why Send Postcards from Google Sheets?
Many businesses manage contacts and customer data in spreadsheets. With this integration, every new row can trigger a postcard. Import lists, manage campaigns, or let team members add recipients without needing access to Postal Agent.
How It Works
Automate Direct Mail from Google Sheets
Connect Google Sheets to Postal Agent in minutes.
1. Connect via Zapier
Search for Google Sheets and Postal Agent in Zapier. Authorize both accounts with a few clicks.
2. Choose Your Trigger
Select when postcards should send — new contacts, orders, form submissions, or other Google Sheets events.
3. Map Your Data
Match Google Sheets fields to postcard recipient data. Names, addresses, and custom fields flow automatically.
4. Postcards Mail Automatically
When your trigger fires, Postal Agent prints and mails personalized postcards via USPS.
5. Track Your Results
Use unique promo codes or phone numbers on postcards to measure response rates and ROI.
6. Scale Your Campaigns
Add more triggers, create different postcard designs, and build multi-step automation workflows.
Higher Response Rate
Direct mail vs. email marketing
Mail Gets Opened
Nearly everyone reads physical mail
Longer Retention
Postcards stay in homes vs. digital ads
Automation Ideas
Ways to Use Google Sheets + Direct Mail
Turn Google Sheets events into personalized postcards that drive results.
Welcome New Contacts
When someone is added to Google Sheets, send a welcome postcard that makes a memorable first impression.
Celebrate Milestones
Trigger thank-you cards when deals close, orders complete, or customers hit anniversaries.
Win Back Inactive Contacts
Set up automations to mail customers who haven't engaged in 90+ days with a special offer.
Announce Updates
Mail postcards when you launch new products, services, or features to keep customers informed.
Request Referrals
Send referral cards to happy customers at the perfect moment — right after a positive interaction.
Seasonal Campaigns
Combine time-based triggers with customer data for perfectly-timed holiday and seasonal mailings.
Ready-to-Use Automations
Popular Google Sheets Automations
Pre-built workflows to get you started quickly.
Send postcards from new rows
Turn your spreadsheet data into real-world mail automatically. When a new row appears in Google Sheets, Postal Agent sends a postcard right away.
More automation ideas
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Automate Spreadsheets postcards
Personalize with app data
No coding required
Ready to Connect Google Sheets?
Start sending automated postcards from Google Sheets today.
Frequently Asked Questions
Common questions about the Google Sheets integration.
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Use Zapier to connect both accounts. Search for "Google Sheets" as your trigger app and "Postal Agent" as your action app, then map your data fields.
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Yes, you'll need a free or paid Zapier account. Many simple automations work on Zapier's free plan.
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Zaps typically trigger within minutes. Postcards enter production the same or next business day and mail via USPS.
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Yes. Design your postcards in Postal Agent with your branding, then link them to your Zapier automation. Include merge fields for personalization.
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