Send Automated Postcards from Follow Up Boss
Real estate is a relationship business. Automate the direct mail that keeps you top-of-mind with leads, sphere, and past clients.
Trusted by businesses and franchise owners nationwide
The Challenge
Staying Top-of-Mind Is a Full-Time Job
In real estate, the agent who stays visible wins. But consistent outreach across your entire database is nearly impossible to do manually.
Leads Go Cold Fast
New leads need immediate engagement. But by the time you follow up, they've already talked to three other agents.
Sphere Farming Takes Discipline
You know you should mail your sphere monthly. But between showings and closings, who has time?
Past Clients Forget You
You closed their home two years ago. Now they're using a different agent because you fell off their radar.
Email Isn't Enough
Your newsletters have 15% open rates. The rest of your database never sees your name.
Real Estate Marketing
Stay Top-of-Mind with Every Contact
Follow Up Boss is simple lead management software for real estate professionals. Add automated direct mail to convert more leads into closings.
Integration Features
Direct Mail for Real Estate Professionals
Everything you need to automate your real estate marketing.
Lead Welcome Cards
Send a personalized postcard when new leads enter Follow Up Boss. Make a tangible first impression.
Sphere Farming
Automatically mail monthly market updates, just-listed, and just-sold cards to your sphere of influence.
Anniversary Cards
Celebrate home purchase anniversaries with past clients. Trigger cards based on close dates.
Referral Requests
Send referral postcards to satisfied clients. Give them something physical to share.
Holiday Campaigns
Schedule seasonal mailings to your entire database with personalized greetings.
Lead Nurture Sequences
Add direct mail touchpoints to your lead nurture campaigns for multi-channel marketing.
Sellers Choose Agent
From direct mail marketing
Read Physical Mail
Almost everyone checks their mail
To Build Recognition
Consistent farming pays off
Campaign Ideas
Real Estate Automations That Work
Stay visible to your entire database without lifting a finger.
New Lead Welcome Cards
Send a personalized postcard the moment a lead enters your database. Stand out from other agents.
Sphere Farming
Mail monthly market updates to your sphere. Build the recognition that leads to listing appointments.
Purchase Anniversary Cards
Automatically celebrate home purchase anniversaries. Stay top-of-mind for referrals.
Just Listed / Just Sold
Trigger postcards to your sphere when you have listing activity. Show you're an active agent.
Referral Requests
Send referral postcards after closings. Give clients something physical to share with friends.
Holiday & Seasonal Cards
Schedule seasonal greetings to your entire database. Stay visible year-round.
Automation Templates
Popular Follow Up Boss Automations
Pre-built workflows for real estate professionals.
Welcome new leads
When a new contact is created in Follow Up Boss, automatically send a personalized postcard introducing yourself. Make a memorable first impression while other agents rely on email.
More automation ideas
Swipe to see more →
Automate sphere farming
Nurture leads with postcards
Client anniversary cards
Automate Your Real Estate Marketing
Connect Follow Up Boss and start converting leads with direct mail.
Frequently Asked Questions
Common questions about the Follow Up Boss integration.
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Connect through Zapier. Authorize both accounts, select a trigger like "New Contact," and map contact fields to your postcard design.
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Yes. Use Zapier filters to only trigger postcards for leads from specific sources, stages, or tags in Follow Up Boss.
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Tag sphere contacts in Follow Up Boss and set up a recurring Zap to mail them monthly market updates, just-listed cards, or seasonal greetings.
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Yes. Use date-based triggers in Zapier to send cards on home purchase anniversaries or other important dates.
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