The Simple Alternative to Lob
If you want to send direct mail without an engineering project or a monthly plan, Postal Agent gives you a self-serve dashboard instead of a developer-first API.
Trusted by businesses and franchise owners nationwide
The Bottom Line
Postal Agent vs Lob: The Short Version
Lob is a powerful, developer-first direct mail platform with a mature API and plans scaled for growing and enterprise mailers. If you have engineers and high volume, it is a strong choice. Postal Agent is built for small businesses that want to design, send, and track mail themselves, with flat all-in pricing and no monthly plan to reach mailing.
Side by Side
Postal Agent vs Lob
An honest side-by-side of how the two platforms approach direct mail.
| Feature | Postal Agent | Lob |
|---|---|---|
| Best for | Small businesses sending mail themselves | Developers and growing to enterprise mailers |
| Setup / ease of use | Self-serve dashboard, no code required | API-first, built for engineering integration |
| Pricing model | Flat all-in per-piece, no monthly plan required | Free developer tier plus paid monthly plans by volume |
| Minimum order | No minimums, send a single card | No minimum, though plans are tiered by monthly volume |
| Online design tool | Free drag-and-drop online designer | HTML and template-based creative for developers |
| Postage included | Yes, printing and USPS postage in one price | Yes, print and postage included per piece |
| Automation | Zapier plus an API when you want it | Comprehensive API, webhooks, and integrations |
| Support focus | Small business self-serve | Developer and enterprise support tiers |
Why Switch
Why Small Businesses Choose Postal Agent
The advantages that matter when you do not have an engineering team.
No developer needed
Do everything in a self-serve dashboard instead of building on an API.
Free online designer
Drag-and-drop your mail in the browser, no HTML or template coding.
Flat all-in pricing
One clear per-piece price from $0.99 with no volume-tier monthly plan required.
No minimums
Send a single card without committing to a volume tier.
Delivery tracking
Track each mailing through USPS to delivery.
Automation when ready
Zapier and an API are there if you want them, but they are optional.
Send direct mail without writing a line of code
Create your first postcard campaign in minutes. No minimums, no subscriptions.
Frequently Asked Questions
Common questions about switching to Postal Agent from Lob.
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Yes, if you want to send mail without a developer. Lob is a leading developer-first API platform, while Postal Agent gives non-technical small businesses a self-serve dashboard, a free designer, and flat all-in pricing.
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No. Postal Agent is fully self-serve. An API and Zapier are available for automation, but you can run everything from the dashboard without writing code.
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Both include print and postage per piece. Postal Agent uses flat all-in pricing from $0.99 per card with no required monthly plan, whereas Lob offers a free developer tier and paid plans scaled to monthly volume.
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Yes. Bring your mailing list and creative, rebuild it in the free online editor or upload artwork, and send. If you were using Lob's API, you can move those triggers to Zapier or Postal Agent's API.
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Yes. USPS postage and printing are bundled into one per-piece price, with tracking on every mailing.
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Direct Mail by Comparisons
See how other comparisons use postcards to grow.